About Us Services Work News Contact Extendonomics Blog

Status quo is not an option.

There are 10 ways to successfully extend a brand.

  • Trying to Reach the Chinese Market?
    Learn how to reach today's Chinese moms. Read >
  • Need Insights On All That is Brand Extension?
    Check out John Parham's latest post on the HOW Blog! Read >
  • Want to be a Top Home Domestic Brand?
    Discover our 6 brand best practices to create success. Read >
  • The Power of Play is Backed by Science
    We helped PBS Kids extend to toys, learn about the science behind it. Read >
  • Extend On-Air Brand to Kohls
    We helped bring Food Network to life at Kohls. Read >
  • Beyond the Pageant
    We enlarged opportunities for the entertainment brand. Read >
  • Extend to the Largest Retail Arena
    We positioned Better Homes and Gardens for success at Walmart. Read >
  • Focus Core Message to Empower Brand
    We defined the essence of the brand to guide future growth. Read >

Work

AMERICAN GREETINGS

Maintain market leadership

News

John Parham Talks to HFN About Celebrity Chef Brands
Products that are endorsed by a chef can be valuable commodities

New from Extendonomics Blog

readymade1
A New Retail Trend Blooms: Terrarium Obsession
By Susanne Kernan
May 7, 2013

Parham Santana Facts

Download >
Number of
brand extensions
we’ve facilitated
Number of
top retailers
we’ve worked with
Retail value of
our brand extension
efforts for clients
Languages
spoken at
PS offices
Years
we’ve been
in business

Why Choose Us

Everything we do is engineered to bring your brand to the next high mark of performance.

Your successful brand extension will halo your brand and deliver powerful benefits:

  • New Product Categories
  • New Retail Distribution
  • Renewed Presence and Power
  • Expanded Consumer Base
  • Revenue Streams
  • Omni-Channel Engagement

In-store, online, across marketing platforms, we help you blow past status quo to Power Up the Brand.

Services

Go >
Research & Insights
Identify and evaluate growth opportunities.
Positioning & Brand Strategy
Keep your brand authentic, fresh and relevant.
Design & Identity
One consistent look and voice applied to all consumer touch points.
Retail Activation
Ignite new product categories and win new retail distribution.
Licensing & Representation
Define the most effective path to market and structure the best deal.
Follow Parham Santana Newsletter Sign Up

You have successfully subscribed to our newsletter.

About Us Services Work News Contact Blog
Contact us
Parham Santana
7 West 18th Street
New York, NY 10011
T 212.645.7501
F 212.645.8314
info@parhamsantana.com
Copyright 2013 Parham Santana Inc. All rights reserved. All trademarks shown are the exclusive property of their respective owners.