Blog - May 7, 2013
A variety of ready-made terrarium gardens on sale at Crate & Barrel.
As a long-time retail strategist, I’m always looking for trends when I’m out and about in metro New York. And lately, I’m seeing terrarium garden displays at nearly every turn. There are ready-to-go planters at Crate & Barrel, CB2, and West Elm, and glass vessels suitable for planting at Target and Michaels. Read More…
Tags: bloomingdales, CB2, Crate & Barrel, Good Housekeeping, home domestics, macys, Michaels, retail branding, retail merchandising, retail trends, target, urban outfitters, West Elm
Blog - April 10, 2013
In order to keep millennial customers in the store, finish the sale and bring them back for more, brands should follow three key principals. In our previous articles, we have addressed the importance of both convenience and respect in appealing to Generation Y consumers. Product value is an important trait that brands should provide if they are looking to convert Gen Y consumers into brand loyalists.
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Tags: brand loyalty, Generation Y, millennials, nike, Quiznos, Subway, trader joes, Zara
Blog - March 12, 2013
We’ve all heard that consumers nest in times of economic uncertainty, but there’s still tough competition in the home textiles category. Consumers have more choices than ever when it comes to what to buy and where to shop. So how do brands and retailers stand out? For starters, stay on top of the six biggest trends re-shaping home textiles: Read More…
Tags: bed bath & beyond, brand extension examples, brand management, brand marketing, Costco, diane von furstenberg, home domestics, home textiles, kohls, macys, nate berkus, retail branding, SHEEX, target, walmart
Blog - February 12, 2013
Moms love to talk. They’re sharing everything from how to keep your toddler in her new big girl bed until the sun comes up to which brand of dishwasher soap works best. The trick for brands is figuring out how to naturally pop up in these conversations in a positive way.
According to a new study called “The Mom Next Door: How and Why Moms Make Recommendations,” the vast majority of moms are super recommenders. A whopping 71 percent of moms recommend products at least once a month and 50 percent make recommendations daily or weekly. Perhaps most telling, 93 percent of moms say they’re influenced by a thumbs-up from another mom.
But we wondered exactly how a brand can earn this kind of word-of-mouth marketing. What are the moms out there recommending? And what prompts them to sing those brands’ praises? Read More…
Tags: Aquaphor, Babyland, Born Free Bottles, brand extension examples, brand recommendations, bumGenius, Buy Buy Baby, Haba, marketing to moms, My Brest Friend, PackIt, See Kai Run, skip hop, Skylanders, Spot Shot Instant Carpet Stain Remover, Tide Pods, word of mouth marketing
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