David is a relentless champion for his clients and is passionate about consumer behavior. He produced branding, licensing and fashion advertising at Target and won the Pellegrene award for his contribution to the launch of Target’s ubiquitous reusable bag. He also has experience in public relations and event management.

David earned a Bachelor’s in Business Management from Babson College where he graduated Summa Cum Laude. David loves to shop and is enthusiastic about step aerobics. As a Red Cross certified HIV educator, he teaches students about HIV prevention.

What got you into this business in the first place?

I’ve always been fascinated by consumer behavior. I love learning trade practices for increasing basket size and then applying those skills to different industries.

Who was a big influence in your career?

My mom. When she was responsible for developing new products for a global blade manufacturer, she asked me to help her select from 50 potential prototypes. I was twelve years old, and I intuitively selected the design that enabled her company to launch its first product that stole market share from their biggest competitor.

What talent do you wish you had?

Singing. I sang karaoke at a wedding once and was asked to consider others before ever attempting that again.

What attracted you to Parham Santana?

During the interview process, I had a tremendous dialogue about how to develop solutions for clients looking to increase sales. I’ve never met another team with such solid consumer smarts.

What is your motto?

Choose happiness.