Maryann Mitkowski

Vice President, Director of Creative Services

Maryann has 20+ years experience helping national brands realize their creative and strategic goals on time and on budget. Her unique perspective derives from an account base that includes direct involvement with a full roster of clients, including major national retailers, brand owners, licensing agents, as well as the manufacturing community. She has managed national make-overs and roll-outs at every distribution level, including Target, Kohl's, Pet Smart and Bed Bath & Beyond.

Maryann's success comes from a deep understanding of her client's brand DNA through best-in-class practices she helped pioneer at Parham Santana. Maryann is comfortable presenting in the executive board room, conducting retail audits, and leading focus groups to gain a deep understanding of a brand's DNA and "what matters most."

A graduate of the Fashion Institute of Technology, a lifelong New Yorker, a mother of two, with deep experience in strategy, design as well as copy direction – Maryann is an expert guide in the world of branding for women, families and kids.

What got you into this business in the first place?

“Saturday Live,” as it was called at the time—Fashion Institute of Technology’s program for high school students.

What attracted you to Parham Santana?

Tremendous standard of creative, great personalities and a human-friendly environment.

Do you have a method for coming up with solutions for clients?

Small block of time, pencil, clean paper, focus.

What makes a great brand?

One that knows how its shopper lives and thinks, with freshness right when they need it.

What frustrates you the most?

Regret, so I make a point to never do it.

What is your motto?

All genius is editing.

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