Susanne Kernan

Retail Strategy Director

Susanne has held senior management positions at Walmart, Walmart Germany, Harrods of London and Nordstrom. Most recently, as Senior Director Apparel Brand Strategy for Walmart, she helped launch the OP brand from concept to implementation—online to on shelf. First year launch results generated $185 million in sales, winning Walmart’s 2008 “Big Bet” award.

A native of Honduras, fluent in Spanish, and with extensive international experience, Susanne brings a depth of consumer insights to our team.

What got you into this business in the first place?

I loved to shop, and was thrilled to realize that I could make a career of my passion.

Who was a big influence in your career?

My grandmother, who was an incredibly talented seamstress in Honduras. She used to produce exquisite dresses, inspired by Parisian couturiers. I remember every dress she made for me.

Do you have a method for coming up with solutions for clients?

Walking a store; watching customers interact with the brand. What matters is what happens at the point of sale.

What was growing up like for you?

Lots of time outdoors, on our bikes; exploring the stream nearby our house. But lots of reading, too. My father used to bring home a big bag of books from the library for me every other week.

What makes a great brand?

A promise that resonates with customers’ needs and interests. Focus. Consistency. Discipline.

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