About Us

Who is Parham Santana?

Parham Santana is a brand strategy and design firm who guides retailers, brand owners and manufacturers to optimize retail results. With over two decades of experience, we offer a service-oriented approach that is smart and passionate, and a multicultural staff of retail-savvy designers, trend consultants and strategists.

What do we produce?

Trend-right product, packaging and in-store marketing to reach today's family. We provide an integrated offering of strategy and design that add up to a total brand solution and retail results for our clients.

What do we believe?

We believe your brand should be easy to buy - with strategy and design based on experience and common sense, backed by research. We believe in today's family. They are smart, informed, trend-conscious and more demanding than ever: a partner we love to inspire. We believe in knowing how to speak to today's family - with a clear message that connects to both mind and heart, and forms a lasting bond between your brand and the people who buy you. We believe in listening and learning about your industry, as if it were our own. While we know many industries, we concentrate on retail because it is what we know and love best.

Why work with Parham Santana?

When clients speak about working with us, they cite the following three reasons for recommending Parham Santana:

Positive results. At the bottom line, clients see real results. You can trust our solutions to be strategically based, creatively outstanding - and successful in the retail environment that's right for you.

Commitment to service. Easy to work with. Clear proposals, schedules, debriefs. Meetings that run smoothly and productively. We make your life easy, so you can concentrate on business rather than managing the process.

Passion about what we do. We only take on projects that we are 100% behind. We pay attention to detail while keeping sight of the big picture. We share your passion for your brand and its many possibilities.

How do we manage the process?

Parham Santana has developed our Retail-RightT Process - a proven way to position your brand for success in the retail arena.