September 28, 2016
Berkshire Blanket & Home Co., known for its comfort fabrications in blankets, throws, warmth sheets and decorative pillows, has partnered with the original, authentic apparel brand for urban dwellers, Brooklyn Industries, to introduce a warm home collection featuring original artwork from the Brooklyn Industries graphic archive. The new collection will include recycled wool blankets, organic cotton jersey pillows, embroidered throws and duvet covers.
“Brooklyn Industries has a deep collection of authentic Brooklyn-inspired, on-trend designs, coveted by the hard-to-reach millennial consumer,” says Mei Higgins, Vice President of Product Development and Merchandising at Berkshire. “It’s an inspiring brand, both in style and social responsibility philosophy. We knew it would pair beautifully with our eco-friendly fabrications like recycled wool, organic cotton and recycled polyester.”
“Brooklyn Industries is a natural lifestyle brand that embodies creativity and sustainability,” says Lexy Funk, co-founder and CEO of Brooklyn Industries. “Our partnership with Berkshire is an exciting collaboration into home goods. The team at Berkshire did an amazing job translating our graphics into pillows, throws and blankets that are eco and playful at the same time. Not an easy task!”
Look for the exclusive designs in store and online in early 2017.
ABOUT BROOKLYN INDUSTRIES: http://www.brooklynindustries.com/
Brooklyn Industries is a cutting edge design company that sells its innovative clothes exclusively through its 16 retail stores and online website. Founded by visionary artists Lexy Funk and her partner in 1998, Brooklyn Industries’ stores engage the local community in art, clothing, design and style.
ABOUT BERKSHIRE BLANKET & HOME CO.: https://www.berkshireblanket.com/home
Berkshire Blanket & Home Co. has supplied over 10 million blankets, throws, and other soft home products to top retailers around the globe, since introducing the very first fleece blanket to the world in 1993 under the name Berkshire Blanket. Deeply rooted in its New England heritage and with nearly 25 years of experience in home textile design, its in-house designers produce on-trend palettes and patterns, in unexpected, impactful packaging. As the trusted designer of both tried and true textures and technologies, and a pioneer of new fabrics and techniques, Berkshire Blanket & Home Co.'s claims to fame include Microfleece™ sheets, and breakthrough fabrications such as Serasoft®, Fluffie™ and VelvetLoft™.
ABOUT PARHAM SANTANA: www.parhamsantana.com
Parham Santana,The Brand Extension Agency, helps national brands extend and restage in the retail world. Positioning and brand extension strategies for clients have guided long-term multi-billion-dollar retail programs for thousands of products at major national retailers in every channel of distribution, including Walmart, Kohl’s, and Bed Bath & Beyond. Parham Santana’s clients are among the world’s leading brands, including Food Network, Better Homes and Gardens, Discovery Channel, and American Girl.