Parham Santana's Brand Slam Division Announces New Licensing Agreement

New York, NY – February, 26 2014 – Shaving is about to go Classic Hollywood. Parham Santana, The Brand Extension Agency, recently secured a licensing deal for Turner Classic Movies (TCM) with Razor MD, a company known for bringing the barber shop shave home with its high quality shaving supplies. The new product line will include everything from razors to shaving oils to grooming kits.

Set to launch in 2015, the new line marries the enduring allure of iconic films with the vintage appeal of classic shaving products. “We’re thrilled to bring some movie magic to the shaving and grooming ritual,” says Scott S. Saltzman, Co-Founder, Razor MD. “I’m a bona-fide culture and movie lover, so it’s incredibly inspiring to pair Turner Classic Movies, the leading authority of classic film, with some of the world’s best shaving products.”

Razor MD’s products date back to family recipes from the ’20s that have been perfected over the years. The in-development TCM line will pair classic film titles with the perfect grooming tools and supplies. “We’re so excited to partner with a company that has the same appreciation for the past as we do,” says Nancy Rewis, Vice President Commerce Enterprise, TCM. “It’s the perfect partnership to extend our brand into new consumer product areas.”

Aaron Spiegeland, Vice President, Brand Strategy and Licensing, Parham Santana, says, “Razor MD did a great job with the Popeye license and we look forward to them applying the same expertise to the TCM product line. With the resurging interest in beards around the country, it’s the perfect time to launch this partnership.” Planned outlets for the TCM-branded products include department stores and better retailers.

ABOUT PARHAM SANTANA

Parham Santana (www.parhamsantana.com), The Brand Extension Agency helps national brands extend and restage in the retail world. Positioning and brand extension strategies for clients have guided long-term multi-billion-dollar retail programs for thousands of products at major national retailers in every channel of distribution – including Walmart, Kohl’s, and Bed Bath & Beyond. Parham Santana’s clients are among the world’s leading brands, including Food Network, Better Homes and Gardens, Discovery Channel, and American Girl.

ABOUT RAZOR MD 

Razor MD, a U.S. men’s shaving and grooming manufacturer, is really the sharing of one family’s shave recipes dating back to the roaring ’20s. It’s a family legacy born in the basement of the Saltzman Pharmacy in Brooklyn, New York, and created during a time when a barbershop shave wasn’t affordable for most men. Today our product range is natural, barber approved and made in America by the everyday man for the everyday man. Compromise elsewhere. Learn more at: www.razormd.com

ABOUT TURNER CLASSIC MOVIES
Turner Classic Movies (TCM) is a Peabody Award-winning network that presents great films, uncut and commercial-free, from the largest film libraries in the world. TCM, which is available in more than 85 million homes, features the insights of hosts Robert Osborne and Ben Mankiewicz, plus interviews with a wide range of special guests. TCM is part of Turner Broadcasting System, Inc., a Time Warner company. Turner Broadcasting creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world. To learn more, visit: www.tcm.com

This announcement was also featured in License! Global