Aaron has 10+ years of marketing and licensing experience. As a Director of Brand Management at Beanstalk, Aaron oversaw accounts that generated over $600 million in annual retail revenue. He built and executed strategies that extended industry-leading brands including AT&T, Energizer, Ford and Purina into a variety of new product categories.
Prior to Beanstalk, Aaron worked for Warner Bros. Pictures and Dailey & Associates advertising. Aaron holds a BA from the University of Pennsylvania, an MFA from the University of Southern California and an MBA from New York University.
I started my career in entertainment where licensing holds a prominent position. Over time, I learned more about the industry and steered my career more toward the latter and less the former.
Careful attention to both client and consumer needs. I’ve found the best results stem from taking a hard look at the market and aligning it with both brand values and program objectives.
Enjoy family time with my two boys.
I’ve been lucky in that I’ve had the fortune of working with several great managers and supervisors over my career. They played a large part in shaping who I became as a professional.
Strive for excellence.