Sharon has 20+ years experience helping national brands realize their creative and strategic goals on time and on budget. She has directed omni-channel campaigns, including an integrated suite of print, web and in-store components.
She handles client communications and oversees all aspects of creative development including coordinating with writers and strategists, leading creative teams, and managing projects and timelines. Sharon recently lead the design and development of all packaging and merchandising assets for Scholastic’s flagship “Clifford The Big Red Dog” launch on Amazon Prime Video and PBS Kids.
A BFA graduate of the Fashion Institute of Technology and Parsons School of Design's Art Education program, a lifelong New Yorker (and Brooklynite since 2001), Sharon is an expert resource in the world of branding for women, children and soft goods.
After way too many years in art school, it was time to make a change and dive into the business!
Definitely my aunt. She owned a small design firm when I was in college and persuaded me to switch my focus from Fine Arts to Graphic Design.
The opportunity to work for top-notch clients and to collaborate with a talented team of individuals.
So much fun! One of my favorite things to do was develop color trends and select combinations that I thought worked well together using crayons from the Crayola 64 pack. I've basically been determining color palettes since I was seven years old!