Research & Insights

We have a proven research methodology to define your extendable equity and create long-term brand extension success.

In over 25 years in business, and in partnership with Dr. Edward M. Tauber, the pioneer of brand extension research, we created brandT/ASK—a proven research methodology to create long-term brand extension success.

We ask proprietary questions derived from a study of 500+ brand extensions to engage management and consumers in learning sessions. We define your extendable equity and create product concepts for validation. We’ve launched 100+ brand extensions through brandT/ASK.

Includes:

  • Awareness and Associations
  • Equity and Extendability
  • Opportunity Analysis
  • Fit Analysis
  • Leverage Analysis
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