We have a proven research methodology to define your extendable equity and create long-term brand extension success.
In over 25 years in business, and in partnership with Dr. Edward M. Tauber, the pioneer of brand extension research, we created brandT/ASK—a proven research methodology to create long-term brand extension success.
We ask proprietary questions derived from a study of 500+ brand extensions to engage management and consumers in learning sessions. We define your extendable equity and create product concepts for validation. We’ve launched 100+ brand extensions through brandT/ASK.